— PROJECT
Cosmetics Brand
— JOB
Product design
UX Research
UI design
A cosmetics brand commissioned me to redesign their e-commerce product pages with a focus on usability and conversion. I conducted a heuristic evaluation and competitor analysis, then applied Jakob Nielsen’s guidelines to deliver a refreshed UX/UI for desktop and mobile.
In addition, I designed campaign assets, newsletters, banners, and social media graphics, while implementing enhancements in Shopify. The result was a more consistent brand presence and an improved shopping experience across all digital channels.
UX/UI product page re-design process:
Heuristic Evaluation:
Analysis of previous design usability
UX Desk Research:
Competitors & Reference Analysis
Desktop & Mobile Re-design:
Based on Jacob Nielsen's UX Guidelines
for e-commerce product pages.
Brand Development
· Campaigns design
· Newsletter design & implementation
· Web banners design
· Social media graphics & engagement growth
· Shopify e-commerce enhancement
